Turn product-data complexity into business direction
What product-data challenge are you trying to solve?
Talk with AI Lars about PIM, Commerce and Digital Product Passports. Choose a starting point and we will work through it together — a few questions first, then a short advisory brief shaped by your answers.
About Lars
Strategic advisor — PIM, Commerce and DPP
Lars Bruun works with organisations that have outgrown the way they manage product information. His work sits between business and technology: clarifying goals, ownership and processes before selecting systems, and connecting product development, data, operations, sales, marketing, commerce and compliance around the same product truth.
The approach is calm and pragmatic — diagnose first, challenge the framing, then agree on a small number of decisions that actually move things forward.
- Product information strategy & PIM
- Digital Commerce & channel scaling
- Digital Product Passports & compliance data
- Data ownership, governance & operating models
- Cross-functional collaboration and change
How AI Lars works
Transparency first
- An AI prototype, not Lars
- AI Lars is an experimental interface inspired by Lars Bruun's perspectives and working methods. It is not Lars himself, and it does not speak on his behalf.
- Diagnosis before advice
- The conversation deliberately asks a few discovery questions before concluding. That mirrors how Lars works: understand the situation before recommending anything.
- A demonstrative flow
- In this early version the dialogue and the advisory brief are pre-written examples. Nothing you select is stored, and no data leaves this page.
- Limitations worth knowing
- It cannot see your systems, your data or your organisation. Treat the output as a way of framing questions — not as validated advice.